Press Release: Nielsen Book Launches PubTrack Digital UK

LONDON—February 9, 2016—Nielsen, a leading global provider of information and insights into what consumers watch and buy has launched PubTrack Digital UK – the first dedicated ebook sales reporting service for the UK. Replicating the US platform which has been operating for over five years providing the US publishing trade with regular ebook market information, PubTrack Digital UK consolidates UK ebook sales data from a panel of participating publishers to form a market measure using publishers’ invoiced sales data.

Nielsen PubTrack Digital UK reports monthly and three months in arrears, ebook volume sales from the top tier publishers through all UK channels by ISBN, title, author and Nielsen BookScan Product Class. Together with print book sales from Nielsen BookScan, the ebook sales allows an understanding of market trends and sales across all formats for the first time.

Using publisher reported sales, Nielsen Book ingests, validates and amalgamates the data to report on bestseller lists, genre trends and author performance starting from January 2012 providing robust data for a period of four years. Users access the database via a convenient web-based portal which allows them to search for ebook sales, trended by month or since release date (if after January 2012) across all platforms and participating publishers – a first for the UK book market.

Andre Breedt, Director Nielsen Book Research, said: “The launch of Nielsen PubTrack Digital UK enables publishers, authors and agents to gain a deeper understanding of ebook sales providing invaluable information when commissioning, setting sales targets, planning marketing campaigns and ‘quantifying’ the success of titles and authors.”

Nielsen PubTrack Digital UK reflects the sales of over 4.2m ebooks sold through our panel in August 2015. Nielsen PubTrack Digital UK & US provides the industry with the opportunity of gaining a more informed understanding of the ebook market, its shape and size, providing robust, reliable and objective sales data; as the panel builds the data will grow in value to the book market.

For more information about Nielsen PubTrack Digital UK and US or to join the UK panel, contact Hazel Kenyon (details below).

For further information:
Hazel Kenyon, Head of Publisher Account Management, Nielsen Book Research
t: +44 (0)1483 712 294 or email:
Hazel.Kenyon@nielsen.com

Mo Siewcharran,
Director of Marketing & Communications, Nielsen Book
t: +44 (0)1483 712 300 or email:
Mo.Siewcharran@nielsen.com

About Nielsen Book
Nielsen Book is a leading provider of search, discovery, commerce, consumer research and retail sales analysis services globally. Nielsen runs the Registration Agencies (ISBN and SAN Agencies for UK & Ireland, ISTC), provides search and discovery products through its Nielsen BookData product range, electronic trading via Nielsen BookNet and PubEasy services, retail sales analysis via Nielsen BookScan and consumer research through its Books and Consumer Survey. Nielsen acquired the business Intelligence and commerce solutions products: PubTrack™ Digital, PubTrack™ Christian, PubTrack™ Higher-Ed, and Books & Consumers, Global Ebook Monitor and custom research. Commerce Solutions products: PubEasy® and Pubnet® in 2013. This acquisition enhances Nielsen Book’s solutions portfolio and brings deeper insights and improved efficiencies to the global book industry.

Nielsen Book employs 100 staff in the UK. The company is wholly owned by Nielsen. For more information, please visit: www.nielsenbook.co.uk.

About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.