Press Release: Nielsen ISBN Store a Hit
LONDON — August 16, 2016 — After nearly 50 years of promoting and selling ISBNs and prefixes to publishers in the UK & Ireland via a manual process, Nielsen has launched an online store that enables publishers and self-published authors to go to one site and purchase ISBNs, Book2Look widgets and a subscription to their BookData Enhanced service, enabling publishers to enrich their title records.
Publishers and self-published authors can purchase these services 24/7 enabling them to work and shop at their convenience. The Nielsen ISBN Agency for UK & Ireland still offers publishers the opportunity to talk to an adviser.
WHAT DO PUBLISHERS THINK OF THE STORE?
“I was very pleased to be able to get the ISBN numbers online. This is my first attempt at (self) publishing and this particular aspect of the process was very much helped by your online service.”
“I found the process very quick and simple, thank you. Your on-line facility is brilliant – and I look forward to using it again when I need another 10 ISBNs!”
“We read about the online store on your website. Thank you. You have made our first tentative steps into publishing stress free!”
“As a brand new publisher, I have nothing but praise for the new online store. We found it extremely simple and straightforward to purchase our ISBNs.”
“I am extremely impressed by the quick, efficient way I received my ISBN numbers and within a day had also been informed of the online book ordering system which retailers and wholesalers can use to order books from me.”
Stephen Long, Global Director Discovery and Commerce Solutions commented: “The ISBN is a critical part of the book trade and I am delighted that the Nielsen ISBN Store has been so well received. Our aim is to offer all our clients a fast and efficient way of purchasing ISBNs and the online store compliments the expertise of the ISBN agency staff.”
Stella Griffiths, Executive Director of the International ISBN Agency recently wrote an article on the importance of the ISBN: “Unique ISBNs aid discovery and disambiguation; they can also contribute to the marketing process by highlighting specific qualities in a publication, for example differentiating between product form details (e.g., whether a book is in PDF or EPUB formats), or between the accessibility options available for those with reading or print impairment.” The full article can be read here [Book Machine]
The ISBN store enables publishers and self-published authors to purchase ISBNs online.
Publishers can also purchase the Book2Look widget which is a digital marketing tool that enables them to share their book content via the Internet with reviewers, bloggers and readers via their own website or author site.
Publishers can also subscribe to a one year fixed contract to enrich their book metadata via the Nielsen BookData Enhanced service – Nielsen Book’s research supports the view that good data can increase sales and can do so by up to 55%.
The Importance of Good Metadata
Nielsen first published it’s White Paper: The Link Between Metadata and Sales in 2011-12, it is now in the process of up-dating the UK version and producing, for the first time, a US version, both to be published later this year.
For further information:
Mo Siewcharran, Director of Marketing & Communications, Nielsen Book Tel: +44 (0)1483 712 300
About Nielsen Book
Nielsen Book is a leading provider of search, discovery, commerce, consumer research and retail sales analysis services globally. Nielsen runs the Registration Agencies (ISBN and SAN Agencies for UK & Ireland, ISTC), provides search and discovery products through its Nielsen BookData product range, electronic trading via Nielsen BookNet and PubEasy services, retail sales analysis via Nielsen BookScan and consumer research through its Books and Consumer Survey.
Nielsen acquired the business Intelligence and commerce solutions products: PubTrack ™ Digital, PubTrack ™ Christian, PubTrack™ Higher-Ed, and Books & Consumers, Global Ebook Monitor and custom research. Commerce Solutions products: PubEasy® and Pubnet® in 2013. This acquisition enhances Nielsen Book’s solutions portfolio and brings deeper insights and improved efficiencies to the global book industry.
Nielsen Book employs 100 staff in the UK. The company is wholly owned by Nielsen. For more information, please visit: www.nielsenbook.co.uk
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com