Press Release: This Valentine’s Day, Avon Impulse and Carina Press Give Away Up to 14,000 Romance Ebooks
NEW YORK — February 12, 2016 – Avon Impulse and Carina Press spread the love this Valentine’s Day, gifting readers with a book bonanza: the two romance imprints will give away up to 14,000 free copies of ebooks (up to 7,000 per imprint, 1,000 copies per available title) over a four day period from February 12 – 15, 2016, as part of a special event powered by InstaFreebie. Books will be available on a first-come, first-served basis and the event will run until all 14,000 books are gone or until 11:59 p.m. ET on Feb. 15, 2016, whichever comes first.
Erika Tsang, editorial director, Avon Books, is thrilled to get people reading some of the hottest up-and-coming authors in genre fiction. “These are authors and books we’re excited about, and we want to share that excitement with readers.”
“Having the opportunity to sample an author’s book without charge is an important part of the discovery process for readers,” adds Angela James, editorial director, Carina Press. “We’re pleased to be using InstaFreebie as a unique tool in connecting Carina Press’ authors with new readers.”
This joint promotion, the first of its kind between the two imprints, is being cross-promoted on the Carina and Avon websites, and via HarperCollins social media. Readers can peruse the full array of “instaFreebie” selections and download their free e-books at the links below. Those readers who are quick enough to make their choice before copies or time run out will have the opportunity to grab one free ebook per imprint. For Avon Impulse titles, readers will have to sign up for Avon’s “From the Heart” newsletter in order to receive their free ebook. For Carina Press titles, consumers can opt-in to receive newsletters, special offers and other promotional emails from Carina Press.
The publishers plan to give away a variety of genres that include contemporary and historical romance, romantic suspense and mystery. Titles available include:
Blitzing Emily by Julie Brannagh
Heart’s Desire by T.J. Kline
Montana Hearts: Her Weekend Wrangler by Darlene Panzera
Last First Kiss by Lia Riley
Make It Right by Megan Erickson
One Tempting Proposal by Christy Carlyle
Return of the Bad Girl by Codi Gary
A Duchess in Name by Amanda Weaver
Motor City Shakedown by Jonathan Watkins
Soul of Smoke by Caitlyn McFarland
Blamed: A Blood Money Novel by Edie Harris
Status Update by Annabeth Albert
Turning Pointe by Katherine Locke
A Geek Girl’s Guide to Murder by Julie Anne Lindsey
Jim Hanas, Senior Director of Audience Development and Insight for HarperCollins Publishers, engineered the partnership with InstaFreebie to provide a method to easily distribute promotional copies of ebooks to fans. Hanas is excited at the inherent possibilities in working with InstaFreebie. “This Valentine’s promotion is a sweet treat for readers,” he says. “The InstaFreebie platform provides a quick and easy path to digital reading. Once readers try the featured Avon Impulse and Carina Press titles, we know they’ll be hungry for more – and the platform enables us to reach out to readers with updates about these writers, their books, and other special offers.”
About HarperCollins Publishers
HarperCollins Publishers is the second largest consumer book publisher in the world, with operations in 18 countries. With nearly two hundred years of history and more than 120 branded imprints around the world, HarperCollins publishes approximately 10,000 new books every year in 17 languages, and has a print and digital catalog of more than 200,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals and the Man Booker Prize. HarperCollins, headquartered in New York, is a subsidiary of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) and can be visited online at corporate.HC.com.
Harlequin (Harlequin.com) is one of the world’s leading publishers of books for women, with titles issued worldwide in as many as 34 languages and sold in up to 102 international markets. The company publishes more than 110 titles monthly and more than 1,300 authors from around the world. Harlequin is a division of HarperCollins Publishers, the second largest consumer book publisher in the world with operations in 18 countries. For more information, please visit Harlequin.com and Facebook.com/HarlequinBooks. Follow Harlequin on Twitter: @HarlequinBooks