Press Release: Trajectory and the Association of American University Presses (AAUP) Announce Partnership
BOSTON and NEW YORK—December 15, 2105—Trajectory and The Association of American University Presses (AAUP) are pleased to announce a partnership to bring Trajectory’s innovative book discovery solutions, global distribution network, and metadata translations to AAUP members.
Peter Berkery, AAUP Executive Director, commented, “We are always looking for new and innovative solutions to bring to our global membership. The natural language processing tools from Trajectory will enhance participating presses’ digital publishing programs with metadata enrichment, international distribution, and multi-lingual translation.” Trajectory has developed and deployed a series of algorithms that are being used to address the ‘book discoverability’ issue facing the global publishing ecosystem.
“We want to thank the AAUP for partnering with Trajectory to support the eBook publishing programs of its member presses,” said Jim Bryant, Trajectory Co-Founder and CEO. “Leveraging Trajectory’s technology will expand the discoverability of AAUP member publications and enable them to reach new markets through the metadata translations between languages (English, Mandarin, German, and Spanish) and the distribution network of Trajectory.”
Trajectory was the recent recipient of the Book Industry Study Group’s 2015 (BISG) Innovation Award. Trajectory Inc. is an American technology company that focuses on solving the problems facing the global book publishing market. It was founded by Jim Bryant and Scott Beatty in 2012 and is headquartered in Marblehead, Massachusetts. The company is known for pioneering the development of a series of deep learning algorithms that are used to analyze and recommend books.
Trajectory has deployed an intelligent network that connects publishers with its global digital distribution network of eBook retailers, libraries, school, and APP distributors. The platform delivers 300+ international points of distribution representing 230,000+ digital endpoints including every relevant eBook retailer, library distributor, school distributor and alternative digital sales channel from a single on-boarding point. Trajectory is advancing multi-lingual natural language processing, semantic analysis, machine and deep learning for the international book and content trade.
The Association of American University Presses (AAUP) is an organization of almost 140 international nonprofit scholarly publishers. Since 1937, AAUP advances the essential role of a global community of publishers whose mission is to ensure academic excellence and cultivate knowledge. The Association holds integrity, diversity, stewardship, and intellectual freedom as core values. AAUP members are active across many scholarly disciplines, including the humanities, the arts, and sciences, publish significant regional and literary work, and are innovators in the world of digital publishing.