Increasing Sales, One Chapter at a Time
It’s a good time to be a professional publisher. This industry segment continues to post above-average sales growth, while many of its publishers are at the forefront of the digital revolution that has been transforming the way we publish and read books.
According to the Book Industry Study Group’s “Book Industry Trends 2007” report, sales of professional books increased by 3.2 percent in 2006 over the previous year, from $8.6 billion to $8.9 billion. This increase ranked professional publishing as the third-largest growth segment in dollar sales, behind only religious books (5.6-percent growth) and adult trade (3.9-percent growth).