Increasing Sales, One Chapter at a Time
Professional publishers enjoy growth as they experiment with new business models, such as selling books by the chapter.
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A ‘Glutted’ Market
While the professional publishing market is reporting sales increases, it still struggles with many of the same issues that have been affecting most book publishers. Several professional publishers said they are facing the challenge of finding fresh, new titles that will stand out in a market that some view as saturated. “Something to understand about the book publishing marketplace is that it’s totally glutted. The number of new books being published in the United States has exploded,” says Johanna Vondeling, editorial director for San Francisco-based Berrett-Koehler Publishers Inc. “It’s really hard to put out a book that’s just good content and expect it to sell.”
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- Companies:
- John Wiley & Sons
- O'Reilly
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Janet Spavlik
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