Increasing Sales, One Chapter at a Time
Professional publishers enjoy growth as they experiment with new business models, such as selling books by the chapter.
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Vondeling sees a distinction between what has traditionally been called an author platform and what Berrett-Koehler views as an author community. “A platform is traditionally: Is the author nationally famous, have they been on ‘Good Morning America’ or ‘Oprah’? … We see it very differently. I don’t think you have to be famous to have a community. I would much rather sign an author who has regular, annual access to 10,000 people who know their work and … are passionate about what the author is doing, than someone who maybe twice was on ‘Good Morning America’ for 10 minutes at a pop, because that’s just a flash in the pan … ,” she says.
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- Companies:
- John Wiley & Sons
- O'Reilly
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Janet Spavlik
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