Increasing Sales, One Chapter at a Time
Professional publishers enjoy growth as they experiment with new business models, such as selling books by the chapter.
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“Does the author make a difference? You bet. That’s the case in any topic area that you publish in these days,” agrees Simonds. “… It’s becoming more and more important that authors have this already established credibility and expertise, because there are so many books already out there right now. To have that voice heard above everybody else’s, how are you going to do it?”
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- Companies:
- John Wiley & Sons
- O'Reilly
E
Janet Spavlik
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