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Elisa Ludwig
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New Adult is emerging as quickly as publishers and authors can define it. St. Martins Press is credited with introducing the term "New Adult" as early as 2009, when it launched a contest for manuscripts featuring twentysomething characters. With older readers clamoring for YA books and driving their sales beyond publishers' expectations, the hope is that New Adult will fill what St. Martin's editorial assistant [Sarah] Jae-Jones (a.k.a JJ) has called a gap in the current adult market. Jae-Jones' ran the publisher's November 2009 contest that's credited as the opening bell for this market.
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- Companies:
- HarperCollins
- Publishers Weekly
Elisa Ludwig
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