New Study: Is Increased iPad Adoption a Death Knell for Print? Hardly, says Michael Norris of Simba's new report.
And the value could extend outside of its walls. With that sort of system, “the print book retains its value when it’s brought out into the world. Say you’re standing across the train platform from someone who’s reading a book you’re interested in. You could just scan the spine—not only does the publisher continue to bring in revenue, but so does the physical retailer associated with that book.”
But what does all of this mean for publishing? Simba is already predicting iPad owners outnumbering print book buyers within five years. When asked when he predicts iPad ebook buyers will outnumber print book buyers, Norris suggests that that is addressed in the full report (more at simbainformation.com).
Norris projects that by mid 2013, Simba should have a sense of how the iPad Mini is impacting (or not impacting) our evolving understanding of ebooks and device usage.
“The future of reading is a continuous process,” says Norris. “There will always be something new for us to talk about.”