New Study: Is Increased iPad Adoption a Death Knell for Print? Hardly, says Michael Norris of Simba's new report.
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Brian Howard
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Of course, devices like Kindle and Nook (and to a smaller degree Sony Reader, which Simba seems ready to remove from its matrix) changed the playing field. Echoing other reports, Simba has been noticing for the last 18 months that tablets are gaining on these dedicated e-ink readers as the device of choice among readers of ebooks. This presents publishers with new challenges.
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