Future Think: Publerati

He learned many lessons from his years at Konica Minolta and DeLorme, lessons that are now informing his publishing decisions, as he experienced the era of digital disruption in the photography industry. "I understand what it's like to be within an industry and looking around wondering, 'What's going to happen?'" Mason comments on how this disruption can often come from unexpected sources: "It wasn't the digital camera that had the biggest impact on traditional photography — it was the [mobile] phone."