16 Tips for Digital-Printing Success
Here, Osnos provides eight tips for digital-printing success by recounting PublicAffairs’ experience with this overnight best-seller:
1. Use digital to fill the offset gap.
POD is ideal for meeting short-term demand for books that take off suddenly. We understood that, if we waited to fill all of those orders for “What Happened” with offset, we would miss sales. … So we reached an agreement [with Ingram] quickly to produce and distribute 7,500 copies of the book in hardcover. Books went from Lightning Source/Ingram to customers in 48 hours. We were able to meet the orders of smaller, independent booksellers, which typically would have had to wait. POD filled the gap while we also moved as fast as we could through traditional printing channels.
- People:
- Peter Osnos
- Places:
- Depew, N.Y.
- New York