16 Tips for Digital-Printing Success
We went through the process again [in October] when George Soros’ book, “The New Paradigm for Financial Markets,” started to sell at significantly increased velocity. Lightning Source produced a hardcover version of the book, which allowed us to sell 2,000 copies in 48 hours.
2. Know when to pay the premium.
With a hot book, publishers should be willing to pay a premium. You are better off with a slightly lower margin than you are missing a sale and having no margin. Plus, filling gaps tends to promote sales momentum. I believe that “What Happened” would not have been No. 1 on The New York Times Best-Seller List without POD.