16 Tips for Digital-Printing Success
15. Think outside the book.
Our marketing groups have thought of plenty of ways to use [the digital system] … for book signings, galleys and to fill other PR gaps.
16. Consider more than cost per unit.
Obviously, the cost per unit of printing digitally is still more expensive compared to using offset for runs beyond that 3,000 mark, but we weigh that against what we don’t produce on offset. We are definitely seeing a decline in the product that we write down at the end of the year. And, from an overall cost standpoint, we have seen benefits. … On the retail side, we haven’t shorted a front-list title for about a year and a half.
Dawn Greenlaw-Scully is a freelance writer and former editor of Publishing Executive.