16 Tips for Digital-Printing Success
PublicAffairs and Harlequin take full advantage of short-run/print-on-demand technology. Here are their insights for making it work.
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3. The customer is always right.
It’s crazy to say to consumers, “You can’t have it until we’re ready to give it to you.” Publishers must fill consumer demand, and we have the technology available to allow us to do that … .
4. Bring the front list to the forefront.
Everyone knows that POD is good for backlist applications. … I believe that every publisher should [also] take advantage of POD to supplement for front-list books.
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- People:
- Peter Osnos
- Places:
- Depew, N.Y.
- New York
Dawn Greenlaw-Scully
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