Publisher Strikes a Chord With Holiday Book Marketing Efforts
Baker & Taylor sees social media success with 'The Guitar & Amp Sourcebook'
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Earlier this week we caught up with Ginger Winters, Baker & Taylor Publishing Group's senior marketing manager, for some insight into how the company went about promoting "The Guitar & Amp Sourcebook."
Publishing Business Today: Tell me about the contest you ran with Goodreads.
Ginger Winters: We ran a basic book giveaway on Goodreads offering one free book to a reader, which ran for a little over two weeks.
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- Companies:
- People:
- Baker Taylor
- Ginger Winters
James Sturdivant
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