Publishers Communication Group to partner with the Adam Matthew Group in India and Latin America
(Press Release) Cambridge, MA, 9 August 2011 – The internationally recognized sales and marketing consultancy Publishers Communication Group (PCG) is pleased to announce a new representation agreement for the Adam Matthew Group (Adam Matthew Digital / Adam Matthew Education) in India and Latin America.
With this new agreement, PCG, a division of Publishing Technology, will be the company’s exclusive sales agent in the regions, served by PCG’s established local sales and marketing teams. The Adam Matthew Group publishes high-quality online niche research and teaching collections composed of original manuscripts, rare books and other primary source material in the humanities and social sciences.
In India, Adam Matthew’s content will be represented out of PCG’s new sales office in New Delhi by sales manager Dilip Kumar Jha. In Latin America, the company’s sales will be handled from PCG’s regional office in São Paulo, Brazil. Both will implement specialized, locally-focused sales and marketing programs targeting key institutions and consortia.
Doug Wright, Director of PCG commented: “PCG is excited to be entering into this partnership with Adam Matthew Group for content sales in India and Latin America. We are proud to be working with a publisher of such first-rate online content, particularly within these developing markets where our global experience and connections will be instrumental in the promotion of Adam Matthew’s collections.”
Khal Rudin, Director of the Adam Matthew Group said: “We are very pleased to be working with such a qualified partner as Publishers Communication Group. Adam Matthew has grown rapidly over the last 5 years and these new and extremely important regions will help facilitate further expansion. We’re thrilled that with PCG’s direct representation, important, new collections such as Foreign Office Files for India and Confidential Print: Latin America will be available to more students and scholars in these new markets.”