The Innovators
Starting out, we relied heavily on direct sales, but it is subsiding. I would say the majority of our sales are to our wholesalers and distributors. But we often see a big bump [in direct sales] early, which of course is good for the bottom line.
How are you boosting discoverability?
Social media for us has been the best, and it is very intentional. It's a condition of being a startup, keeping costs as low as we can. We work heavily on LinkedIn and Facebook and to a lesser degree on Twitter. They help us build a database of customers, especially LinkedIn.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.