The Innovators
I have 6,000 or 7,000 people that I'm connected to on LinkedIn. That's an immediate mailing list for me. We use social media not only to build a presence and a brand but also to drive the direct mail side. At this point, our mailing list is probably 35,000 names.
Are you planning to move into film?
Yes, one of our partners is our integrated design officer. He is a techie and a film guy. He is chomping at the bit to move us into that segment. We will certainly go there. Another one of our partners is pitching a TV series. It is a reality show based on the life of fly-fishing guides that we would produce and sponsor. We're not there yet, but there is no question we have to move into that segment.
Chantal Restivo-Alessi
Chief Digital Officer, HarperCollins
Digital Changes
Having witnessed first-hand the upheaval of the music industry and dissolution of former employer EMI, HarperCollins chief digital officer Chantal Restivo-Alessi knows that an unwillingness to adapt to the digital landscape can prove fatal. She doesn't intend for HarperCollins to make that mistake.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.