The Innovators
You also publish over 200 titles each year, many of which are ebooks. How are ebooks developing in the academic world? Do you see them becoming more gamified, social, interactive, cross-referential, service-oriented?
All of the above. Our readers want the ability to interact with books, to share them, and to use them in their own work. Our publishing models are evolving to recognize these needs as fundamental. Social and game-inspired reading platforms show tremendous promise for teaching and learning at all levels; they are being explored by our own authors as well as by innovators whose work we follow closely.
The next step for books is to be more closely woven into the fabric of online experience while at the same time preserving their offline integrity. We now understand that online reading is a very different experience from offline reading, and that both experiences are valuable and necessary. Each has its place in scholarship, in education, and in the lifelong learning that university presses support.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.