The Innovators
What has the reception been?
We targeted the best authors in the field, because the authors have to be gifted to do keynotes and events. These authors also happened to be the people everyone already knew. So when we started the launch, there was quite a bit of a buzz.
We made an appearance at the American Fly Fishing Trade Association three years ago. We were just on the floor—no exhibits—but we made sure we were making connections. Two years ago we went to the same show. That time we exhibited, and we had ESPN radio come in and interview our authors. It had a significant impact. I think everyone at some point stopped by our booth to see who we were. It moved us into the market pretty quickly.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.