Market Focus: Inside the Hispanic Book Market
Publishers grapple with disappointing sales despite a booming population.
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A Big Market for Libraries
For Spanish-language titles, Bennett says, public libraries play a huge role in the market's growth.
"I expect the general market for books in Spanish to continue to grow, based on the population growth, and public libraries will continue to have [a] 30- to 40-percent share," Bennett predicts.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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