Editor's Note: Bring Your Titles to the ‘Fourfront’
It's also way smart. As I write this, the book industry is still grasping the news that Borders has filed for Chapter 11 and, as a result, will be shuttering 200 stores. That means 200 fewer places where consumers potentially may discover your books. It's more important than ever to make sure that your books stand out, especially with less and less retail shelf space on which to showcase them. FourSquare is one way in which people can discover your titles without ever stepping into a bookstore or even logging onto an online retail site.
Of course, there are other ways as well, and this is an area where publishers and marketers continue to impress me with their creativity, especially in the online space. And while the Internet may sometimes seem like far too vast an ocean in which to cast your net, there are ways in which you can find just the right audience online for your particular book title. This issue's E-Marketing Strategy (page 24) gives you practical tips and advice to do just that.
In Book Business' e-newsletter, Extra (if you're not currently a subscriber, sign up at BookBusinessMag.com), we recently reported on the Association of American Publishers' 2010 book sales figures, and the news was refreshingly positive—U.S. publishers' book sales across all platforms increased 3.6 percent for 2010 versus 2009. Whether they're purchasing print or digital, at brick-and-mortar stores or at online retailers, consumers are still very much interested in buying books. Make sure they find yours.