Who’s Who at 2013’s Publishing Business Conference & Expo
In anticipation of all the innovative startups you will learn about at our Publishing Business Conference, we would like to introduce you to Bookigee founder Kristen McLean. We are featuring her company's latest offering, WriterCube, in our October issue of Book Business. You can get your hands on the article first at the conference, but to wet your whistle here's a short preview.
Ms. McLean on why she created WriterCube, a tool featuring an expansive Book Marketing Database for authors:
"With the quickly evolving publishing landscape more and more opportunities and decision-making power is being placed in the hands of the authors, but we haven't created professional tool or trustworthy sources of high-quality information to help them take advantage of this shift. No one in the traditional model is really incentivized to help authors either because they are focusing on their own business-model shift, or because they don't understand what authors need."
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.