Talking Diversification with O Magazine Editor-in-Chief Lucy Kaylin
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The Publishing Business Group officially wrapped up the conference program yesterday, bringing us one step closer to throwing open the Marriott doors on September 23rd and welcoming the leading minds and innovators of the publishing industry. So if you haven't registered for the Publishing Business Conference & Expo yet, you should do so here and reap the benefit of our freshly updated site!
Today we continue the Speaker Q&A series with Lucy Kaylin, editor-in-chief at O, The Oprah Magazine, who you can see speak at "Facing the Future: Magazine Executives Talk Profit, Innovation, Risk and What They Fear the Most" on Tuesday, September 24th. Currently Kaylin is working with Cosmopolitan editor-in-chief Joanna Coles on a number of cable and network television projects, which inspired today's question.
We asked: Many magazines are entering the world of television, including O. What advice do you have for publishers who are considering making this transition?
Kaylin said: Never lose sight of your brand's DNA. While expanding what we do across platforms is extremely exciting, the hazard is that you end up compromising and morphing so much, you lose what's at the heart of your brand. In this era of wild new frontiers, that must be protected at all costs.