One-on-One with Content Marketing Guru Mark Smelzer, Plus Save $200 on Conference Tickets Today Only!
With the Publishing Business Conference & Expo's rapid approach, we hope you've finalized your plans for NYC, but if you've been as busy as us this past month and have yet to register, then for today at least, you can breathe a sigh of relief. We're offering a 24-hour fire sale, saving you $200 on conference tickets. To take advantage of the sale, click here and use the code RAPIDFIRE.
In an effort to introduce you to some of the speakers you will see in just a few weeks, we spoke with Mark Smelzer, publisher at JCK Magazine and Vice President of McMurry/TMG, the largest independent content marketing agency in the country. You can see Mr. Smelzer speak at "Cashing In on Your Content: Revenue-Generating Ideas That Will Supercharge Your Bottom Line," on Tuesday September 24th, where he will discuss new and sometimes surprising ways magazine publishers can monetize content.
We asked Mr. Smelzer: Can you give an example of what magazine publishers overlook when it comes to finding new sources of revenue?
He said: It's old news now, but there are still magazine publishers who resist extending their brand into the digital and social media spaces and capitalizing on the revenue streams they provide. We're up 41% in online revenues this year (with an 8% lift overall), so clearly, there's money in them thar hills!
To learn more about the Publishing Business Conference & Expo, you can visit our website.