Active Interest Media (AIM) AIM publishes some of the leading consumer enthusiast magazines, including Yoga Journal, Backpacker, and Yachts International, magazines which endeavor to help people unite their passions with their careers. The Boulder-based company has rapidly grown to become a 50-magazine multimedia business in only a decade's time. The outdoorsy brand has made quite a few acquisitions in 2013 alone: In June it acquired Ski and Skiing magazines and in early September it announced the acquisition of Oxygen, Clean Eating, and MuscleMag International. A recent acquisition, Warren Miller Entertainment, is an entirely new platform for the company, and plans are in the works to create branded television and video through Warren Miller Entertainment that will have applications for groups such as the Marine Group, Active Living Group, Equine Group, and Outdoor Group. AIM also produces books, conferences, and trade shows. The company has even moved into insurance, offering yoga teachers liability insurance through BenefitsPlus with a subscription to Yoga Journal and a special newsletter. USRyder also provides a number of benefits and discounts to people with horses, including towing insurance. Active Interest Media is constantly looking for new ways to expand its business.
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