Publishing Technology invests in new positions to advance client strategies
Rebecca Cullen and Toby Plewak join the company as Customer Strategists
Oxford, UK and Cambridge, MA, July 17, 2012 – Publishing Technology, the largest provider of software and services to the publishing industry, today announced two new appointments designed to lead and consult on the digital publishing strategy of customers on the pub2web platform.
Effective this month, Rebecca Cullen and Toby Plewak each assume the role of Customer Strategist in the Oxford (UK) and Cambridge (US) offices respectively. The new positions will provide strategic consultancy and guidance for the future development and evolution of each pub2web site, specialist sales support, and in-depth knowledge of the technology environment.
Rebecca Cullen brings with her a wealth of publishing and project management knowledge obtained from Oxford University Press in Oxford and New York, as well as from Greenwood and Osprey Publishing. Toby Plewak will apply his publishing, product development and technology experience gained from positions held at the Journal of Bone and Joint Surgery, the New England Journal of Medicine and the Massachusetts Historical Society. With Publishing Technology’s expanding worldwide customer base, Rebecca will manage clients in Europe while Toby works closely with US publishers.
The Customer Strategist role was created to support the company’s Perpetual Customer Service solution for helping content providers achieve their digital publishing goals. Each customer strategist will apply intimate knowledge of the custom pub2web hosting platform and the scholarly marketplace to provide advanced training and interpretation of analytics, identify and develop competitive digital revenue streams, and consult on maximizing investments and opportunities. The dedicated initiative will enable publishers to fully leverage pub2web’s unique semantic discovery framework, sophisticated ecommerce, and facilities to experiment with new business models.
Louise Russell, Chief Operating Officer for Online Solutions at Publishing Technology, said: “I am very excited to roll out the Perpetual Customer Service model with these two significant new appointments. Rebecca and Toby bring in-depth knowledge of the market, with experience that combines both technology and publishing expertise within the scholarly arena. By taking an evidence led, consultative approach to product development and digital strategy, our Customer Strategists will help publishers make the most of their investments, advise on strategy and ultimately ensure publishers’ online products evolve in line with business goals and user requirements. The pub2web solution offers robust capabilities for analysis, semantic enrichment, content fragmenting and bundling, and future innovation; and our expert Customer Strategists are in position to help publishers take full advantage of it all.”
Publishing Technology plc:
Publishing Technology is the world-leading provider of content solutions that transform business. We cover the publishing process from end to end with content applications, audience development and content delivery services and systems through our exclusive, customer-tailored ContentForward approach. Combining our unmatched publishing knowledge, global operations and perpetual support model with our advance operations system, ingentaconnect scholarly portal, pub2web custom hosting platform, Information Commerce Software (ICS) interface, and Publishers Communication Group sales and marketing consultancy, we offer the industry’s only full spectrum of solutions to help publishers elevate their business performance. With 35 years in the industry, eight worldwide offices and over 400 customers, Publishing Technology solves the fundamental issues content providers face.
pub2web™ is a customized, multi-content publications platform delivering all the functionality needed to support evolving digital strategies and to satisfy diverse end user and librarian requirements. Publishers benefit from proven, regularly-updated technology while also maintaining full control of their brand, their content and their user relationships. It allows customers to help their users to explore all their content—whatever its format—with semantic discovery and progressive browsing options driven by pub2web’s award-winning data storage and modeling.