A New Era of Book Marketing
The A Group's Tami Heim on how publishers can help their authors maximize the social media space.
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Britt Brouse
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<%2Fa><%2Fa>Much%20has%20changed%20in%20the%20way%20authors%20publish%20and%20promote%20their%20books.%20With%20the%20growth%20of%20online%20book%20sales,%20consumer%20adoption%20of%20digital%20books,%20and%20social%20media,%20even%20more%20channels%20are%20available%20for%20authors%20and%20publishers%20to%20connect%20to%20audiences.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fpublishing-veteran-a-group-partner-tami-heim-book-marketing%2F" target="_blank" class="email" data-post-id="5165" type="icon_link">
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The A Group, a full-service marketing agency and technology firm specializing in the Christian and non-profit sectors, recently launched a new brand development and consulting division to construct branding platforms for all types of content creators, with an initial focus on the publishing sector. Tami Heim, a veteran in book retailing and publishing—her previous positions include executive vice president and chief publishing officer at Christian publisher Thomas Nelson and president of Borders Inc.—is leading this initiative. She recently spoke with Book Business Extra about The A Group's new division and how it can benefit publishers and their authors.
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