A New Era of Book Marketing
Book Business Extra: What was the thinking behind The A Group's new brand development and consulting division?
Tami Heim: We are really looking at this interesting intersection in time right now between technology, marketing and message. What we believe that we can deliver is how to bring all those things together [to] help an author, a ministry or a client really think about how to develop this deliberate emotional and intellectual connection between themselves and the audience they are trying to reach. So when we talk about building the brand, what we're really talking about is what are all the things that need to happen to develop that connection. ... If you can get people connected to the message, they become your best advocates to share that message.
- People:
- Tami Heim