A New Era of Book Marketing
The A Group's Tami Heim on how publishers can help their authors maximize the social media space.
By
Britt Brouse
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
<%2Fa><%2Fa>Much%20has%20changed%20in%20the%20way%20authors%20publish%20and%20promote%20their%20books.%20With%20the%20growth%20of%20online%20book%20sales,%20consumer%20adoption%20of%20digital%20books,%20and%20social%20media,%20even%20more%20channels%20are%20available%20for%20authors%20and%20publishers%20to%20connect%20to%20audiences.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fpublishing-veteran-a-group-partner-tami-heim-book-marketing%2F" target="_blank" class="email" data-post-id="5165" type="icon_link">
Email
Email
0 Comments
Comments
Extra: What are some strategies for authors to develop this message?
Heim: ... It's getting [an author] to articulate what their mission is, what their vision is and what their core values are. That's what governs the tone and the attitude [of the message] ... . ... [For example,] some people, in their writing, want to reflect joy in difficult circumstances, or maybe everything they do is about transformation from the inside out-those [become] the catch phrases. Then, the author needs to ask themselves, "Am I reflecting that in all of my touch points and in all of my expressions? Am I being true to what my core message is?"
0 Comments
View Comments
- People:
- Tami Heim
Britt Brouse
Author's page
Related Content
Comments