Digital Directions: Transformation's End
Publishing's move to digital has happened. Welcome to the Age of Consolidation.
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Print publishers have long dabbled in a variety of digital enterprises, including interactive courseware, CD-ROM products, online marketing, free companion web sites, course-packs for learning management systems and, more recently, mobile apps. These activities were largely peripheral, and done primarily to answer competitive threats and bolster the publisher's brand, as opposed to creating new value and revenue. Revenues generated by works on paper supported most of these programs.
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- Companies:
- Apple
- Commercial Communications Inc.
- People:
- Andrew Brenneman
- Tim O'Reilly
Andrew Brenneman
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