Digital Directions: Transformation's End
Publishing's move to digital has happened. Welcome to the Age of Consolidation.
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But 2008 was different. Real customer dollars were moving from traditional revenue sources to digital delivery formats, and represented a watershed event in the industry. A few years before, a similar pattern was seen in the shift of retail activity to online commerce, and the shift of advertising media budgets to digital. These shifts demanded a strategic response from those who wished to continue to engage in the marketplace. And so in 2008 it was with book publishers: Lead, follow or get out of the way.
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- Companies:
- Apple
- Commercial Communications Inc.
- People:
- Andrew Brenneman
- Tim O'Reilly
Andrew Brenneman
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