App Watch: A look at what publishers are launching in the mobile space.
These digital books offer a level of interactivity that is not available in customized print books. With subtle animation and sound effects, children are encouraged to engage with the story.
"One of the first pages children see is the title page that reads '[Insert name]'s Night Night Book'," says Heather Moore, senior publicity manager at Sourcebooks. "It's their book, so kids are really loving that."