Q&A with Edwards Brothers Malloy CEO John Edwards
What should publishers be thinking about as they plan their future printing strategies?
From my perspective, the focus should be on what does the customer want and how are you going to get it to them? You want to look for partners that can help you regardless of what the demand is. You have to look for publishers who can really help you manage the life of the title. That is what it is all about.
We want to play a role so that publishing doesn't have to worry about their distribution and inventory. They can rely on us for that. We want them to be able to focus on their business.