Q&A with McNaughton & Gunn President Julie A. McFarland
How are you working with publishers to help them save money, increase efficiencies, and drive revenue?
We are seeing increased variations in trim sizes and special finishes. We advise publishers on trim sizes that are the most cost effective or recommend additional operations such as flaps, deckled edges, or rounded corners that can set their books apart. We also are able to provide savings in both production and shipping by ganging titles together.
How is the continued rise and evolution of digital book printing affecting the industry?
Digital printing makes it easier to get books in print because it lowers the investment cost. Publishers can produce fewer copies to test a title and manage their inventory. They can also produce various editions for specific audiences or test different covers to see which is better at attracting attention and driving sales.
What would today's book publishers find most surprising about where digital book printing is today versus 5 years ago? When digital printing first started it was about producing lower quantities economically and shorter turn-around times. Most initial offerings were standard trim sizes and material options were limited. Today, along with lower quantities and greater speed, improved quality and color enhancements are apparent. In addition, more paper options, cover treatments, and finishing options are being developed and introduced. This allows publishers to produce unique and cost-effective books.
What should publishers be thinking about when it comes to printing in 2015 and beyond?
Publishers should continue to focus on their message and how their readers want to receive it. Print can enhance a publisher's message through design and provide value for some readers through a physical product. Both printers and publishers have evolved to a place of inter-dependence and together we can utilize social media to promote reading and the printed book to consumers.