Q&A with McNaughton & Gunn President Julie A. McFarland
What are some of the changes or trends you've seen emerge in the book printing market over the past year?
We have seen customers investing more in the printed product, creating showpieces. Some customers are adding more color into their projects and investing more in design. One of the most common things people cite about the printed book is the feel of holding it. Customers are playing that up by investing in tactile cover treatments and materials that further enhance the reader experience.