By
Ellen Harvey
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
the%20Top%2020%20Book%20Manufacturers<%2Fa>,%20a%20ranking%20that%20lists%20the%20largest%20book%20manufacturers%20in%20the%20U.S.%20and%20Canada%20by%20revenue.%20To%20accompany%20that%20ranking,%20we%20interviewed%20top%20printing%20executives<%2Fa>%20to%20find%20out%20how%20the%20printing%20industry%20has%20changed%20and%20the%20issues%20they%20think%20publishers%20should%20be%20most%20mindful%20of%20in%20the%20future.%20Printing%20experts%20shared%20insights%20on%20digital%20printing,%20minimizing%20supply%20chain%20costs,%20and%20integrating%20publisher%20and%20printer%20systems.%20The%20Q%26As%20we%20published%20in%20the%20December%20issue%20were%20just%20snapshots,%20but%20following%20you'll%20find%20the%20full-length%20interview%20with%20Julie%20A.%20McFarland,%20president%20of%20McNaughton%20%26%20Gunn.<%2Fa>%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fqanda-mcnaughton-gunn-president-julie-a-mcfarland%2F" target="_blank" class="email" data-post-id="2019" type="icon_link">
Email
Email
0 Comments
Comments
What are some of the changes or trends you've seen emerge in the book printing market over the past year?
We have seen customers investing more in the printed product, creating showpieces. Some customers are adding more color into their projects and investing more in design. One of the most common things people cite about the printed book is the feel of holding it. Customers are playing that up by investing in tactile cover treatments and materials that further enhance the reader experience.
0 Comments
View Comments
E
Ellen Harvey
Author's page
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
Related Content
Comments