Despite the talk in the media about going digital, print still remains very strong. Having said that, I understand that there will be a move to digital and that there will be more content delivered digitally. What we're seeing and what we think will be a very successful model is more of a hybrid approach. Content that belongs in digital format -- video, animation, assessment -- will be in digital, but there are a lot of core material that studies are showing are better digested by students in print. There are many studies being published now indicating that print is a great medium for a lot of educational material.
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.