Q&A With Courier VP Michael Shea
And has automation sped up your turnaround time?
Yes, very much so. Most of our digital work ships in less than two weeks. A typical offset schedule may be three to four weeks, depending on the time of the year. With inkjet we can ship in less than two weeks, and often in less than a week.
The other piece is there is a great opportunity to increase revenues by bringing titles back into print. Previously they may have taken a title that only sold 100 or 200 copies a year, and rather than trying to manage that title they put it out of print. Now they can affordably create that title through automated workflows and inkjet. It's now profitable.
Have publishers largely adopted inkjet?
We're not seeing any hesitation from textbook publishers. The only area where we see some resistance, and that is fading, is in some of the trade markets. Some of the high coverage titles printed on gloss paper can get a little difficult for inkjet manufacturing. Other than that we're not finding any resistance. Our inkjet platform is a 6 billion page a year platform. It's a massive platform.
What should publishers be thinking about regarding their printing in 2015?
We've talked a little bit about the hybrid book where content is presented in the best form for the student. Publishers should leverage some of these interactive apps so that students can get material in the best way for them. Scanning a photo or icon in a textbook using an iPhone or iPad is something we think will grow a lot. We've done a lot of work in this area and built software to support this interactivity. I think that will be the next big thing that is going to happen -- the hybrid delivery of content.