Where we're seeing folks being very successful is creating interactive books. My team has developed an interactive textbook app where we're linking rich media content to interactive icons that are printed in the book. As the student is going through a workbook or a textbook, they reach a spot where the publisher has some interactive material. It could be a video; It could be a gallery of additional photos; It could be an assessment. We're seeing a big surge in tying printed material into the online complimentary assets. We think that will continue to grow.
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.