Press Release: Quad/Graphics Announces Three-Year Strategy to Transform Its Book Platform
"HP's innovative technology supports our strategy to transform our book platform to help publishers bring printed content to market faster and more cost effectively," said Quadracci, noting that the overall volume of digitally printed books are forecast to increase 15.2% annually through 2019 according to a recent digital book printing study by Interquest, a market and technology research firm. "Our digital printing transformation strategy will allow us to gain additional market share and grow this segment of our business."
Quadracci also noted that printed consumer trade books are showing surprising strength versus what had been expected to be a dramatic shift to e-books. According to Nielsen BookScan, AAP and other book industry reporting, there was an increase in printed books sold in 2014. According to a recent Bowker study, there continues to be significant annual increases in ISBN-registered book titles being fueled by small publishers and self-publishers who want to see their books in print. Additionally, a new Nielsen Books & Consumer survey shows that printed books are outselling e-books by a healthy 2-1 margin.
"We aim to be the book producer of choice," Quadracci said. "We have a clear vision for the future of this industry and we are taking the bold, necessary steps to realize that vision for the benefit of a $30 billion book publishing industry."