Quality Sales Materials on the Fly
The sales representative indicates online the desired quantity to be printed and gets an estimate of the UPS shipping charge. A notice appears on the ordering page explaining the paper or fabric the item will be printed on.
Thomson West extended the Pageflex Storefront product with a module that sends an ordered file to a specific printer in the print queue through an Open Prepress Interface (OPI) server. Documents are digitally printed in-house at the Xerox print center located in Thomson's facility. Wide-format inkjet printers located in the creative services department are used to produce banners. Printed documents are sent to the sales representative via UPS.
The ability to rapidly launch a system, maintain the system in house, and minimize ongoing creative labor hours spent on simple template customization will enable Thomson West to recoup their investment in less than a year.
The additional benefits of the new system became obvious as soon as sales representatives began utilizing it. According to Berensen, "Our purchase of Storefront has been easily justifiable. One project alone this year will pay for it, while we will utilize it for a number of projects."
BENEFITS OF THOMSON WEST'S NEW ORDERING SYSTEM
Some specific benefits of the new online collateral ordering system, noted by Arlene Berensen, technology lead at Thomson West:
1. The turnaround time between when sales representatives request printed materials and when they have them in-hand has been reduced to 48 hours. Previously the turnaround time varied widely depending on the complexity of the order and the current workload in the creative services department. In was not unusual for orders to take more than a week or even a few months to be designed and produced.
2. The process for getting printed materials is no longer a hindrance to rapidly responding to a competitive selling situation.