"Unlike most online literature management systems, which can be cumbersome and technically challenging, Storefront has been simple to implement and very effective," says Arlene Berensen, technology lead at Thomson West. "It took us just one day to get up and running—and that was without training."
Once the system was in place, the Thomson West creative services department began offering sales representatives online collateral customization and ordering services. To streamline operations further, they developed unique portal sites to serve sales representatives from different divisions of the company. For instance, the Westlaw Academic Collateral Store enables sales representatives to customize collateral for specific promotional events and sales opportunities that target law students.