(Press Release) Philadelphia, PA May 13, 2011 – Independent publisher Quirk Books announces the redesign of its website and the return to Quirkbooks.com.
After three years as Irreference.com, Quirk has reinstated Quirkbooks.com as the company website. This domain-name homecoming is not without a reinvention, however. The site, created in collaboration with Philadelphia branding agency 160over90, features a fresh look, original and book-related content, lifestyle communities, and an integrated social media platform.
"The new Quirkbooks.com will put us that much closer to our fans and readers and will be a great resource for our authors, retailers, and partners," said president and publisher David Borgenicht. "It will continue to be a repository for our irreverent yet commercial content but will now also be a great communication and sharing platform for the buzz-worthy books and news we publish in digital and print form. At the same time, it better reflects the direction of our current publishing program, which includes more original fiction," Borgenicht said.
Envisioned as a hub where Quirk fans can meet, connect, and share, the redesigned site offers a blog with daily posts on the homepage; interactive book pages with comment sections, author information, and links to e-retailers; wikis for users to share information; and two niche communities that have been branded with their own logos and feature focused content.
The two inaugural community groups-Planet Quirk, a sci-fi, fantasy, and horror page, and Homemade Quirk, a crafting, cooking, and entertainment page-are the key new components of the site. Both were designed with the Quirk fan base in mind.
"We understand that the Quirk audience shares similar characteristics, but not necessarily the same interests. Some come for zombies and fiction. Others come for crafting and recipes. These two communities were tailored to provide the content those visitors seek. Moreover, both groups have a Facebook and Twitter feed so that visitors can stay connected. We hope to launch additional community pages soon," said Quirk Books vice president Brett Cohen, who managed the redesign.