Cover Story: The Two Sides of David Borgenicht
Quirk Books' president pairs the irreverent and entertaining with a dead-serious (though somewhat unorthodox) business model and brand.
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“I think it’s the attitude that the books we create need to be as compelling as iPhones,” he says. “If you are thinking about books that are going to sell in places other than bookstores, then you are not just competing with other books. You are competing with t-shirts and fart makers and candlesticks and music and DVDs and all these things.”
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James Sturdivant
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