Cover Story: The Two Sides of David Borgenicht
Quirk Books' president pairs the irreverent and entertaining with a dead-serious (though somewhat unorthodox) business model and brand.
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In an era of platform-neutral thinking, the most radical notion Quirk brings to the table is not that of dropping zombies into classic fiction. It’s seeing the printed book itself as central to a business model. If conventional books are like letters, nice to have, but losing ground to electronic delivery, then Quirk books are like singing telegrams—flashy, attention-grabbing and irreplaceable.
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James Sturdivant
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