Racy Partnership Helps Harlequin Remain Competitive: A Q&A with Vice President of Public Relations Katherine Orr
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Katherine Orr, vice president of Harlequin’s public relations, talks with Book Business Extra about how the prolific publisher continues to create opportunities to put its brand in front of audiences in new and unprecedented ways.
Extra: Can you tell me a little about the NASCAR partnership?
Katherine Orr: One of our authors wrote a story about racing, and it was a big hit. We thought, “Well, let’s just call up NASCAR.” And they were very receptive. With NASCAR, we embraced an opportunity by providing a wonderful and complementary and relevant entertainment option for over 30 million women race fans. These books are selling really well.
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