Racy Partnership Helps Harlequin Remain Competitive: A Q&A with Vice President of Public Relations Katherine Orr
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Extra: Harlequin is always on the move and in the headlines with new innovative partnerships. What advice would you offer to other publishers about always keeping ahead of the competition?
Orr: We keep aware of market trends and look for opportunities to learn. We enter some of our partnerships with no financial expectations, but with the goal of learning where and how to be in two years. … We’re like any other marketing company. People think of pretty wacky stuff that doesn’t always fly. We’ve tried reality TV. But in the end, our products are books. So we have to figure out what people want to read and what’s the best way to put it in their hands.
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