Racy Partnership Helps Harlequin Remain Competitive: A Q&A with Vice President of Public Relations Katherine Orr
Extra: What plans are in place to grow the company’s new nonfiction venture?
Orr: Nonfiction is a big growth area for us. It represents about 60 percent of book sales [throughout the trade industry]. We published one nonfiction title—a memoir with Angela Bassett and her husband, Courtney B. Vance—last year. We’ve recently made a deal with Delilah—she’s the Oprah Winfrey of the radio. She’s very inspirational. We’ll be publishing three of her books in 2008. You’ll also see things like relationship books and brand extensions of our authors, such as Debbie Macomber and Linda Miller. …
Extra: What can we look forward to in the coming year from Harlequin?
Orr: … I’m really excited about the nonfiction area. We’ll have some fun celebrity twists. Then, there are our series books that reflect the times. The vampire books are very popular, but they’ll run their course. Paranormal is really popular. Thrillers, with a romantic twist, are really on the rise. The Western romance is really strong. …The Harlequin titles will always be popular. These books take women to places they never would have gone.