Random House Inc. Announces New Model for Online Book Viewing
• Vendors that do not already sell books will provide title-specific "buy-the-book" links to online booksellers on each display page
• Encryption and security measures must be applied to ensure protection of the digital content and compliance with the prescribed usage rules and territorial limitations.
Richard Sarnoff, president of the Random House, Inc., Corporate Development Group, said that Random House will respect the wishes of any author who does not want his or her work included in pay-per-page-view programs. Sarnoff also stated that Random House, Inc. could -- for technical expedience -- eventually decide to host and serve pages in-house, working with vendors to create a seamless consumer experience.
Sarnoff said, "We believe that it is important for publishers to be innovative in providing digital options for consumers to access our content, especially in light of the emergence of ubiquitous internet access and improved display technologies that can support sustained reading." He added, "As technology enables new opportunities, Random House Inc. is working to construct long-term business models that reflect the high quality and strong value of our content, in both print and digital formats."
