Random House Inc. Partners With Smashing Ideas to Create Children's Apps

"With App stores being the fastest-growing new channel for digital content, we're excited to work with an experienced partner to build upon our shared expertise and their exceptional track record in this space," says Madeline McIntosh, President, Sales, Operations, and Digital at Random House Inc.

"We are thrilled to be working with Random House to build out this category. Random House brings an extraordinary publishing history and a state-of-marketplace understanding of children's book content, brands and their audiences. By combining their incredible knowledge with our extensive experience in the digital space, we will partner together to create a new frontier of enriching and cutting-edge reading for children," says Steve Jackson, President and CEO of Smashing Ideas.