The ‘Green’ TEAM
Random House, Scholastic, Simon & Schuster and advocacy group the Green Press Initiative help lead the industry’s ‘green’ transformation.M/b>
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The problem, FSC detractors say, is that a too-stringent program has few takers, and must therefore loosen its labeling standards if it is to have any real influence.
Because adopting use of FSC-certified paper across the board is impossible for most publishers, the “Book Industry Treatise on Responsible Paper Use” (developed by the Treatise Leadership Council, an industry stakeholder group) calls for an industry average of 20-percent FSC-certified (or equivalent) paper usage by 2012. The goal, says Miller, is to strike a balance between what is feasible, given current supply chain realities, and “the need to reduce pressure on standing forests and use the best management practices where harvesting is occurring.”
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- Companies:
- Baker Publishing
- Bowater Incorporated
- Canadian Standards Association
- Cascades Fine Papers Group
- Environmental Protection Agency
- Forest Stewardship Council
- Green Press Initiative
- Harvard University Press
- Lantern Books
- Lightning Source Inc.
- People Magazine
- Random House Inc.
- Scholastic Inc.
- Sustainable Forestry Initiative, Inc.
- The Book Industry Study Group
- The Wall Street Journal
- Wal-Mart
James Sturdivant
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