The ‘Green’ TEAM
Random House, Scholastic, Simon & Schuster and advocacy group the Green Press Initiative help lead the industry’s ‘green’ transformation.M/b>
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Assessing the Real Impact
Any discussion of the best way to “green” the book industry has to begin with an understanding of the relative environmental impact of paper consumption. The image of old-growth tropical hardwoods being cut down by giant machines for pulp, furniture and building materials is a powerful one, but must be put alongside the fact that logging only accounts for about 20 percent of global deforestation, according to NASA Landsat data, with 65 percent coming from agriculture. (Animal and plant husbandry—the clearing of Brazil’s rainforest for ranching is a well-known example—has always been the No. 1 cause of forest loss.)
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- Companies:
- Baker Publishing
- Bowater Incorporated
- Canadian Standards Association
- Cascades Fine Papers Group
- Environmental Protection Agency
- Forest Stewardship Council
- Green Press Initiative
- Harvard University Press
- Lantern Books
- Lightning Source Inc.
- People Magazine
- Random House Inc.
- Scholastic Inc.
- Sustainable Forestry Initiative, Inc.
- The Book Industry Study Group
- The Wall Street Journal
- Wal-Mart
James Sturdivant
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