Reader’s Digest to Publish Books in United Arab Emirates
The Reader’s Digest Association has announced that it will begin a book-publishing program in the United Arab Emirates, joining forces with Motivate Publishing, the leading book and magazine publisher in the region.
The company will begin publishing there this month with the launch of “Discovering the Wonders of Our World,” a best-selling general interest book that Reader’s Digest has already published worldwide, including in six countries in the past three years.
“We see this as a first step in the region, and we look forward to exploring the potential for further expansion,” says Thomas D. Gardner, president of Reader’s Digest International. “We are delighted to be working with Motivate … and are confident that this will be a highly successful partnership.”
Reader’s Digest plans to publish additional books in United Arab Emirates, and there exists a possibility that the company and Motivate will publish Reader’s Digest magazine, and test-market other Reader’s Digest products in other Middle East countries.